Jason Pantana

View Original

๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฒ๐˜ ๐—ฃ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐—ฐ๐˜† Changes That'll Impact Facebook/Google Ads

๐Ÿšจ Big online ad-targeting and user privacy updates are at hand to affect major marketing platformsโ€”including Google and Facebook ๐Ÿšจ

For instance, you mightโ€™ve heard about how Google, starting next year, plans to prohibit targeting based on usersโ€™ browsing history ๐Ÿ˜ณ Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs.

You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Appleโ€™s impending iOS 14 update, in which will be included the App Tracking Transparency Framework. Basically, any app sold or distributed in Appleโ€™s App Store will be required to show users a prompt asking for permission to track activities and sell that data to advertisers. Letโ€™s be candid: most will deny that permission. So I bet you can guess why Facebookโ€™s been in a tizzy now! Thatโ€™s essentially their entire business model.

To analyze these matters and more, I went LIVE ๐Ÿ”ด w/ leading authority in the digital marketing space, @dennis.yu, CEO of renowned digital marketing agency, BlitzMetrics. Bit of background: before becoming who he is today, Dennis was once a Senior Engineer at Yahoo, where he specialized in ad optimization and analytics. That bit of experience should be useful to our dialogue ๐Ÿ˜œ

Tune in and weโ€™ll get the facts straight about what to expect down the line and how to navigate the impacts.