Frequency Illusion
Go MULTICHANNEL to harness the ๐
๐ซ๐๐ช๐ฎ๐๐ง๐๐ฒ ๐๐ฅ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง
๐
๐ซ๐๐ช๐ฎ๐๐ง๐๐ฒ ๐๐ฅ๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง describes how a ๐๐๐๐๐๐, ๐๐๐๐๐, or ๐๐๐๐๐ sticks in your mind ๐ง more effortlessly when presented on multiple occasions, across a variety of channels, and within a relatively concentrated span of time. Itโs an ๐๐๐๐๐๐๐๐. For instance, you may spot a product on a billboard while driving, and then, that same day, see it featured in an online adโor a post on social. Suddenly, it has your attentionโas if itโs ๐๐๐๐๐ข๐ ๐๐๐๐.
Itโs sort of like what Aristotle said: โThe ๐ ๐๐๐๐ is greater than its sum of its parts.โ In other words, when you vary your marketing across numerous channels, itโs worth more added together than if each channel were measured independently. Itโs compounded!
In 2021, get more out of your marketing by going ๐๐๐๐๐๐๐๐๐๐๐๐. For starters:
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Increase to weekly emails
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Brand yourself โeverywhereโ (affordably) with the Google Display Network ads
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Retarget social posts to your database, Pixel traffic, geo farm, et al. with Facebook custom audiences
All day, every day, I want you hear: โWait, youโre that agent! I see you ๐๐๐๐๐ข๐ ๐๐๐๐!โ