Your DATABASE of past clients and sphere-of-influence contacts is probably your BEST source of business. Question is, are you, quote-unquote, “working it” sufficiently?

Swipe through the images above to review FIVE marketing ideas to effectively nurture your database.

1. Weekly Email “Roundup” - Email marketing is WAY underrated—and I know why. It’s because far too many agents are sending out canned, pre-written emails that  don’t work. My advice: start to view email as a channel for distributing your content. As you publish blogs, videos, and more, assemble and send out a weekly email digest. It’ll improve your performance metrics and, more importantly, it’ll nurture your database.

2. Educational Webinars - I'm not talking about your run-of-the-mill "first-time homebuyer" or basic "seller" seminars. I'm talking about much more nuanced, relevant topics. Imagine offering your database contacts monthly (Zoom-powered) webinars, tackling topics like ew construction, negotiating through multiple offers, buying/selling at the same time, and more. Be the knowledge broker!

3. Outbound Handwritten Notes - Let’s face it:  some marketing channels give off a phony vibe. Like, I don’t feel warm and fuzzy when I get a mass text message. “Reply STOP to unsubscribe,” haha 😂. But handwritten notes, I must confess, are pretty-darn touching. Trouble is, they’re high effort!—or, at least, they were. Look at bulk-sending plat-forms like Audience.co, HandWrytten.com, or HandWrite.io. 

4. Google Display Network Ads - Position your brand across the web via the Google Display Network—i.e., the banner ads you see scattered across sites & apps in side-bars, pop-ups, footer-bars, and elsewhere. This’ll help to keep you top-of-mind w/ your database. Head over to Ads.Google.com, create a new ad campaign, and upload your database contacts to the Audience Manager, thereby enabling Google to retarget your peeps.

5. Home “Equity Updates” - Homes have been & are still appreciating at record pace. That being said, what’s your pro-cess to keep your database contacts in the loop? Perhaps try sending out quarterly “Equity Up-dates”—not as a straight-up sales pitch to list, per se—but as a professional courtesy. After all, they’re your database contacts and so it’s on you to keep them informed about the market. Use an automated tool or run your own comps—either way, it's about sharing the data.