Just like there’s more than one way to crack an egg 🥚—there’s more than one way to MARKET your business. My advice… start with what comes to you most naturally and build on it!

Swipe through the images and tell me: WHAT TYPE OF MARKETER ARE YOU🤔

1. Digital Marketer: Lead-gen. focused. Utilizes Pay-Per-Click (PPC) advertising (e.g. Google Search Ads) to drive website traffic. Search-engine optimized. Extensive social ads: Facebook, Insta, & beyond. Nonstop retargeting (e.g. Google Display Ads). Business fits inside a sales funnel.

2. Content Marketer: Thinks and acts like a media company! A modern Creator: blogs, videos, emails, and all-things content-publishing. Social-media savvy; brand-strong. Attraction-based lead gen. (inbound & organic). Followers, comments, and DMs—cultivates a growing & engaged audience.

3. Relationship Marketer: People-first POV. Extraverted & conversational: calls, texts, comments, & DMs. Past clients, friends/fam., neighbors, networking contacts, agents, et al. Active in both social media & in-person group settings. Gift-giving, pop-bys, and client parties. All about connection: repeat & referrals.

4. Traditional Marketer: Mainstream branding and advertising: TV, radio, billboards, signage, and sponsorships. Top-of-mind centered marketing machine. Online ads, postcards, events, open houses, and even swag — whatever it takes to get the message out! Call-to-action centric.

5. Direct Marketer: Cold-calling, door-knocking, sales-and-conversion focused. All the $$$ in the follow-up! Portal inquiries (e.g. Zillow), PPC-to-IDX web leads, expired listings, FSBOs, absentee owners, and NODs. Make the calls, book appointments, repeat!