5 Marketing Plays to Run 2021
YouTube SEO
Videos post on social channels (e.g., Facebook, Instagram, et al.) live is relatively short life (days, at best). On YouTube— It’s different. If your video ranks for a specific search phrase, it’ll continue collecting views indefinitely.
Short Form Video
TikTok, Instagram Reels, and (currently in beta) YouTube #Shorts are multi-clip, under 60-Seconds vertical videos- and they’re amassing insane view counts. (P.S. just add # Short at the end of your Title when uploading to YouTube.)
Live Podcast
Audio podcasts are alright; video-podcasts are better! In 2021, why not live stream your podcast? On Facebook, YouTube, LinkedIn, et al. With tools like Ecamm Live and Elgato’s Stream Deck, a full-producing show with zero post-production editing is at your fingertips
Automated Video Texting
Texting is an invaluable communication channel. Additionally, so is video. Why not stick them together? Services like Call Action or Lion Desk enable users to attach short videos to scheduled messages- regardless of device or type of carrier.
Live- Stream Prospecting
Live streaming continues to grow ever more popular. In addition, Facebook Groups are on the rise. Try joining a popular/local group and start contributing. Without violating group rules, go LIVE. Don't spam or sell. The livestream will go further algorithmically and livestream makes you memorable