The fact is, making content entails A LOT of work. So failing to distribute/syndicate that content across the web to be seen by the widest possible audience is, IMO, a crying shame 😭.

Having said all that… publishing content properly (on Facebook, Instagram, TikTok, YouTube, and elsewhere), is, in its own right, a MASSIVE undertaking. My advice is to implement a solid distribution system:  e.g. a virtual assistant, a third-party publishing software (Sprout, HootSuite, Buffer, Sendible, Creator Studio, et al.), an admin/coordinator, or a combination of any or all three. 

Content creation is ½ the battle; content circulation is the balance—and, perhaps, you’re overlooking a few key placements for posting your content.

Here are 5 channels you may be missing:

1. Make every social media post its own BLOG

2. Recap the content you publish across social in a weekly EMAIL DIGEST

3. Publish all your content (photos, videos, etc. — linked to your blog entries) on PINTEREST

4. Share your content in relevant FACEBOOK GROUPS (but don’t violate any Groups’ rules)

5. Upload your pictures and videos (30-seconds or less, up to 75MB, and at least 720p) to the Photos section of your GOOGLE BUSINESS PROFILE