Jason Pantana

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5 Tips to Optimize Your Instagram Profile

Five tips to upgrade your Instagram (Business or Creator) Profile β€” actually, it’s six tips, LOL🀣:

- Add your job role (i.e., REALTOR®) βž• the location where you conduct business to your Display Name (subject to character limits). It’ll make your profile more searchable in the Explore feed.

- Ditch the paragraph-styled bio for an emoji-bulleted list βœ…β€”it needs to be formatted for a quick scan.

- Profile pics are tiny to view on a mobile device πŸ“± so show us your face πŸ˜ƒπŸ€—πŸ˜‡πŸ™ƒ. Make it a closeup.

- Add contact call-to-action buttons to your Business or Creator profile: call πŸ“ž email πŸ“§ message πŸ’¬

- LINK-IN-BIO: use a tool like LinkTr.ee or Liinks.co to route clicks to pages and links of importance.

- Preserve your best Stories by adding them to your Highlights (and make branded covers accordingly).