#YouTube is more of a ꜱᴇᴀʀᴄʜ-ᴇɴɢɪɴᴇ than a ꜱᴏᴄɪᴀʟ-ɴᴇᴛᴡᴏʀᴋ—meaning, viewers are prone to discover your content in YouTube's search results versus scrolling through feeds, like w/ other social sites.

In a way, it’s as if viewers are literally seeking out your videos:  they’ll watch for longer and tend to demonstrate higher levels of intent/interest concerning your video’s subject-matter (e.g. “real estate in ____”).

On the flip side, though, it’s a lot more competitive to get discovered on YouTube—which is why you need an SEO tool to optimize your uploads for maximum reach and performance.

Swipe through the images to review a short list of services to dial-in your YouTube SEO strategy. (Personally, I use @tubebuddy—there’s a link to it in my bio.)

Who’s putting energy/effort into growing on YouTube in 2022? Comment below ⤵️