Want more video views⁉️ Ditch the intro.

Fact is, there’s simply no time for opening pleasantries! “Hi, I’m Jason Pantana — blah, blah blah.” In the time it’d take to even say the words,  would-be viewers will have scrolled away.

Statistically speaking, the success (or failure) of your next video boils down to its opening three seconds.

• Two-thirds of viewers who watch three seconds of a video will watch for at least 10 seconds

• Nearly half will watch for 30 seconds

Logo stings, intro graphics, and video bumpers are ALL break-points for viewers to bounce. While can they certainly help to promote your brand, they don’t belong at the beginning of a video before the viewer has committed to the content.

What’s more, just about every social 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 out there—YouTube, Instagram, TikTok, etc.—is predicated on 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. If a video is able to sustain viewership, then naturally, a platform is incentivized to push that video out far and wide. It’ll rank better in searches, distribute through explore/discovery feeds, and get pushed to more of your followers.

Video-marketing is math 🧮