Jason Pantana

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Attract More Listings: Key Strategies for a High-Ranking Google Business Profile for REALTORS®

Jason Pantana
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Want to become the go-to REALTOR® in your area? Then you oughta optimize your Google Business Profile!

FACTS:  Google is (by a mile!) the top-used search engine, receiving approximately 8.5-billion searches daily. What’s crazy, though, is that roughly 46% of all those Google searches are conducted with local intent.

What I’m getting at is that potential clients are actively searching for businesses like yours in their area. What’s more, buyers tend to search Google for homes whereas sellers will more readily search for agents. So, if you want more “come-list-me” calls and listing opportunities, it’s crucial to have a strong online presence—especially on Google.

Here are some steps to help with optimizing your Google Business Profile:

  • Focus on client reviews: Invite your past (and current) clients (especially sellers!) to leave reviews on your Google Business Profile. Doing so will improve your profile’s ranking and visibility and will also give potential clients the confidence they need to contact you as their REALTOR®.

  • Keyword optimization: Make sure to include keywords throughout your profile (its Description, Services section, and elsewhere) that are relevant to the services you offer, such as "listing agent,” “REALTOR,” and where you do business. This will help your profile show up in relevant search results. It’s also important to dial-in keywords across your website, which is presumably linked to your Google Business Profile.

  • Consistent media updates: Posting media like photos, videos, and updates on your Google Business Profile will not only keep your profile fresh and engaging, but it will also help to improve its visibility. If you’re willing to do a bit of extra work, try geo-tagging your photos to further cement your profile’s relevance in your local area.

Remember, when it comes to attracting listings, it's all about positioning your business in the best light possible. By optimizing your Google Business Profile, you'll be on your way to attracting more clients and becoming the go-to REALTOR® in your area.