It’s never just ONE video — it’s a video show! Lemme explain…

The typical Instagram user follows between 150 and 200 accounts and spends, on average, 53 minutes a day in the app. Moreover, they divide their attention between multiple feeds:  Home, Explore, Reels, Stories, DMs, etc.

What’s more, the conventional Instagrammer posts four times per week (per Shopify research). Bearing all that in mind plus accounting for paid promotions and AI-suggested content, for instance, it all adds up to A LOT of competition for eyeballs and attention.

The fact is, your next post will only be seen by a fraction of your followers.

And so, consequently, it’s imprudent to put all your eggs🥚in the basket 🧺 of a single video or post. Why? Simple… because not everyone’s gonna see it. In reality, every video posted is merely a cog in the ⚙️ wheel, so to speak. You’re building-up a body of work.

That means you’ve gotta get super clear on the overall mission of your content. What’s your overarching/underlying objective? Odds are, it’s to generate business—i.e., buyers and sellers. Notwithstanding, you obviously can’t just say “list with me” or “buy with me” all the time. That’d get old real quick!

My advice:  produce content that treats followers like clients. Share advice endlessly and nobody’s gonna call you salesy; they’ll just call you. 📲

A one-off video is, for all intents and purposes, invisible. On the other hand, VIDEOS—all working together—will build your brand.