In real estate, the mantra is all about location: LOCATION, LOCATION, LOCATION! But when it comes to SEO, keywords reign supreme. So… make sure to optimize your website with the right SEO juice.

With that in mind, publish web pages chalked full of keywords that highlight your ability to assist individuals in, at minimum, buying and selling real estate, for instance. Beyond that though, create web pages that talk about relocation, moving, downsizing, new construction sales, custom builds, commercial real estate, residential development, and so on. Why not publish a page for every service you offer!?—especially now, with tools like Chat GPT to do the heavy lifting writing-wise.

What’s more, create community pages on your website that showcase the areas where you operate. Depending on where you do business, maybe consider zip-code specific pages, or neighborhoods, towns, counties, or perhaps designated market area terms, like “tri state” or other comparable titles. The point is, if it’s an area where you work, make it count by creating an optimized page on your website.

Here’s why all this carries weight. The better optimized your website is, the higher Google’s gonna rank your Google Business Profile when customers search for a business that does what yours does in the areas it does it.