How well are you leveraging your current listings to position yourself for future opportunities? Many agents claim, “There's such low inventory and homes sell so fast, there's no time to market them.” That's a misguided approach! My philosophy is simple: When the market speeds up, your marketing should too.

Why not “live off your listings”? Use each one to its fullest potential—not only to showcase your skills but also to maximize your seller’s benefits. More marketing means more exposure, helping your sellers achieve better outcomes. This, in turn, positions you to win the next listing, and the next, and the one after that. Don’t squander what you’ve got!

Here are three video ideas that capture the “marketable moments” of your listings:

1. Post a Could-Be Coming Soon Instagram Story like @krysbenyamein.

Krys knows how to create excitement and urgency around his listings. By teasing potential buyers with a "Could-Be Coming Soon" Instagram Story, he taps into their fear of missing out. Mentioning the quick turnover of homes in the area adds a sense of exclusivity, while inviting viewers to join a VIP List makes them feel special and valued.

2. Post a Sale-Sign Celebration Instagram Reel like @The.Mangin.Team.

Shannon from The Mangin Team knows how to celebrate a successful sale in style. Her energetic and enthusiastic sale-sign installation reels not only showcase her personality but also serve as powerful social proof. Seeing her clients celebrate with her builds trust and reinforces her reputation as a trusted name in real estate.

3. Post a How We Did It! Instagram Reel like @TheBarrettTeam.

Faith Barrett and her team understand the power of showcasing success. Their "How We Did It!" Instagram reels provide valuable insights into their sales process while highlighting their impressive results. By setting a benchmark with their successful sales, they inspire future sellers to expect nothing less than top-tier results from their listing agents.

By incorporating these key moments into your marketing strategy, you can elevate your real estate game, attract more buyers, and conquer your market with confidence. Don’t make your marketing a mystery; show sellers how you can serve!