CONTENT = CONTRIBUTION.

Canned posts published for the purpose of filling space won’t move the needle forward. Content for its own sake is, in my opinion, meaningless.

On the other hand—when you’re willing to share your best professional advice (videos, blogs, emails, and more)—you’re giving your audience real value. My recommendation: resolve to be the knowledge-broker.

Some worry over whether their competition might rip them off or steal their “secret sauce.” It’s unlikely—because, the thing is: no one does 𝘆𝗼𝘂 better than 𝙮𝙤𝙪. So be generous!

I like how Jim Rohn put it: “Only by giving are you able to receive more than you already have.”

Question: “What do you sell?” I suspect many would answer that they sell homes 🏡.

Nope! As an agent, certainly, you help folks buy and sell homes—but that’s not what consumers, quote-unquote, “buy from you.” What they “buy from you” is, in a manner of speaking, your real estate expertise—and the means by which you impart that expertise.

Agents are often (unfairly) characterized as salesy. Thing is, though, when your content is contribution —every time you post to social, send an email, or publish a video that confers V-A-L-U-E, in effect, you’re selling -- only, no one will ever call you salesy. Instead, they’ll just 📲 call you!