We’re in a state of "content overwhelm.” Now… I’m all for content! As I often say, marketing without content is like a bow without arrows—meaning that modern marketing IS content marketing. Unfortunately, many businesses and creators find themselves in a situation where instead of content working for them, they feel like they are being overwhelmed and controlled by it.

Content overwhelm can be attributed to three main factors:

• Profusion of platforms: The constant influx of new apps and social media networks adds to the noise and the sense of starting from starch with each new edition.

• Division of media: With so many different video formats and content types available, it becomes harder to keep up with trends.

• Surplus of content: The amount of content being published exceeds the rate at which new users join platforms, leading to crowded feeds and reduced visibility.

Ultimately, the choice is yours: should you produce more content or take a strategic approach? My advice is to work smarter, not harder.