Difference between a POST and CONTENT 🤔

Riddle me this: what’s the difference between an everyday social media post and content?

In the early days of Facebook, for instance, it was called a “Status Update”—i.e., “Jason Pantana is… {riding a bike} {eating lunch}, {blah, blah, blah.}”

And, it goes w/o saying, that type of post is still a huge (and strategically important) component of social media usage. However, I wouldn’t call it content, per se.

Content is contributed!—it’s what you give to your audience. Granted, if you’re a lifestyle blogger, well then I suppose updates about your daily activities would count. But for service-based businesses, content is the (value-add) media you produce and publish for your customers.

And the truth is, you’re not producing enough content!—and neither am I. (Not even close!) Every major platform—Facebook, Instagram, YouTube, TikTok, LinkedIn, et al.—has an appetite for content that can’t be satisfied, algorithmically speaking. So, my thought: feed the beast!