EMAIL is the undisputed titan of digital platforms. Not what you expected? With a gargantuan 4.37 billion users worldwide, it leaves Facebook, YouTube, and the rest eating its dust.💨

But why does that matter? It’s simple: to maximize your marketing efforts, you need to reach your audience where they’re the liveliest. And the numbers don't lie—99% of email users check their inboxes daily, usually before they even glance at social media.

Don't misunderstand—this isn't a slight against social platforms. The real faux pas is underestimating the importance of email.

Consider that each social post only hits a small fraction of your followers at a time. So don't restrict your reach to social feeds when there are inboxes waiting to be filled.

What’s more, email marketing's strength doesn't just hinge on its epic reach. What sets it apart most is its rock-solid dependability—email offers a hotline to your audience, more direct than any social platform.

Are you ready to learn how to build an effective email strategy and craft compelling messaging to become an email-marketing hero? If so, check out my new course, INBOX HERO: Tapping into the marketing GOAT.

This doesn't mean that email subscribers are necessarily more loyal; after all, email opt-outs are common, just like unfollows on social media. You get what your content attracts and keep what it satisfies.

Bottom line—followers might be flighty, but email endures.