Tom Ferry said it best: “There’s not a wrong way to make an income”. In other words, there isn’t a one-size-fits-all, sales/marketing methodology for how to conduct your real estate business. On the contrary, it’s whatever YOU make of it.

That being said – broadly speaking – there are essentially THREE fundamental ways to go about generating business: marketing, networking, or prospecting. In my experience, I’ve found that most agents will naturally excel in a particular area, manage sufficiently in another, and they’ll deliberately avoid the one remaining.

Each approach has advantages and disadvantages—and, of course, developing self-confidence/competence in all three is a plus. After all, markets shift, circumstances change—and so, consequently, it pays to be diversified in your strategies and tactics.

But, keep in mind—there’s no wrong way to make an income! I say – whatever comes naturally – lean into it! Now, I’m certainly not suggesting you shouldn’t challenge yourself, expand your horizons, develop new skills, or push the boundaries.

I’m just saying to get objective about who you are, what you’re doing, and how to do it most optimally. Build and execute YOUR plan, not someone else’s.

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it’ll live its whole life believing that it is stupid.” (Einstein)