Explaining Today's Real Estate Market ft. Dr. Jessica Lautz
The 2021 real estate market explained... Here's everything you need to know
โ๏ธ The #realestate inventory crisis ๐
โ๏ธ Rising cost of materials ๐(e.g. lumber, paint, et al.)
โ๏ธ Feverish ๐ฅต levels of buyer demand
โ๏ธ Multiple-offer โmayhemโ (and, consequently, rapidly appreciating home prices ๐ท)
โ๏ธ Super low mortgage interest rates (and what to expect)
โ๏ธ Generational buyer/seller shifts: multi-gen households, pet priorities ๐ถ, and more.
In todayโs #MarketingStream episode, Iโm joined by Dr. Jessica Lautz @jessica.lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS® @nardotrealtor โand weโre taking on ALL OF THE ABOVE! Inventory, purchasing, new construction, and more!
End of the day, #marketing is all about crafting a message that connects/resonates with the consumer. In fact, your marketing is just the megaphone ๐ฃ for your message. Itโs like Tom Fishburne said:
โThe best marketing doesnโt feel like marketing.โ
So if your message is out of context, itโll gonna fall flat. On the other hand, if it addresses a problem, a perception, or a desire of the consumer, itโll cut straight through the noise.
Grab your notes ๐ and strap in for ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ, ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ฌ๐ฌ๐ฒ.
Watch the full episode here: https://geni.us/cZ38D6 (LINK IN BIO)
แดสแด ๊ฐแดสส แดแดษช๊ฑแดแด
แด ษช๊ฑ แดแด แดษชสแดสสแด แดษด แดสแด๊ฑแด ๊ฑแดสแดแดแดษชษดษข แดสแดแด๊ฐแดสแด๊ฑ:
๐ฅ ๐ฌ๐ผ๐๐ง๐๐ฏ๐ฒ
๐ง ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐
๐ ๐๐ฝ๐ฝ๐น๐ฒ