Jason Pantana

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Explaining Today's Real Estate Market ft. Dr. Jessica Lautz


The 2021 real estate market explained... Here's everything you need to know

โ˜‘๏ธ The #realestate inventory crisis ๐Ÿ 
โ˜‘๏ธ Rising cost of materials ๐Ÿ—(e.g. lumber, paint, et al.)
โ˜‘๏ธ Feverish ๐Ÿฅต levels of buyer demand
โ˜‘๏ธ Multiple-offer โ€œmayhemโ€ (and, consequently, rapidly appreciating home prices ๐Ÿท)
โ˜‘๏ธ Super low mortgage interest rates (and what to expect)
โ˜‘๏ธ Generational buyer/seller shifts: multi-gen households, pet priorities ๐Ÿถ, and more.

In todayโ€™s #MarketingStream episode, Iโ€™m joined by Dr. Jessica Lautz @jessica.lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS® @nardotrealtor โ€”and weโ€™re taking on ALL OF THE ABOVE! Inventory, purchasing, new construction, and more!

End of the day, #marketing is all about crafting a message that connects/resonates with the consumer. In fact, your marketing is just the megaphone ๐Ÿ“ฃ for your message. Itโ€™s like Tom Fishburne said:

โ€œThe best marketing doesnโ€™t feel like marketing.โ€

So if your message is out of context, itโ€™ll gonna fall flat. On the other hand, if it addresses a problem, a perception, or a desire of the consumer, itโ€™ll cut straight through the noise.

Grab your notes ๐Ÿ“‹ and strap in for ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ, ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฌ๐Ÿฌ๐Ÿฒ.

Watch the full episode here: https://geni.us/cZ38D6 (LINK IN BIO)

แด›สœแด‡ ๊œฐแดœสŸสŸ แด‡แด˜ษช๊œฑแดแด…แด‡ ษช๊œฑ แด€แด แด€ษชสŸแด€ส™สŸแด‡ แดษด แด›สœแด‡๊œฑแด‡ ๊œฑแด›ส€แด‡แด€แดษชษดษข แด˜สŸแด€แด›๊œฐแดส€แด๊œฑ:
๐Ÿ–ฅ ๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ
๐ŸŽง ๐—ฆ๐—ฝ๐—ผ๐˜๐—ถ๐—ณ๐˜†
๐ŸŽ™ ๐—”๐—ฝ๐—ฝ๐—น๐—ฒ