Facebook Ads pretty much serve one of two purposes: 🅰️ Content Promotion. 🅱️ Lead Generation. This post is focused on the latter (i.e., Lead Generation). Just swipe through the images for a bunch of Facebook Ad scripts, bearing in mind that some are buyer-focused (“Home-Search”) and some are seller-focused (“Home-Equity”). Remember, to run Facebook ads, you MUST have a Facebook Business Page. Okay… follow these steps and that’ll do it!

1. Navigate to Facebook.com/AdsManager in your web browser
2. Click the “Create” button to start a new ad campaign
3. Ensure you’re in the “Guided Creation” campaign builder, not “Quick Creation”
4. At the Campaign level, if in North America, specify “Housing” under the Special Ad Category menu
5. Select the “Traffic” campaign objective.
**If you’ve got a Facebook Pixel installed, consider setting up a Custom Conversion Event and choosing “Conversions” instead of “Traffic”**

6. Press “continue” to exit the Campaign level and enter the Ad Set level
7. Specify your audience targeting and budget preferences, then press “continue” once more to proceed to the Ad Creative level
8. Choose the “Single Image or Video” ad format
9. In the Media box, upload a photo or video
10. In the Primary Text field, enter your script. Add multiple variations by selecting, “Add Another Option”
11. In the Headline field, enter your chosen headline. Add multiple variations by selecting, “Add Another Option.”

**Reference the list of sample headlines, which is included in this caption**

12. Insert your desired URL. Ensure it aligns with the stated objective of your chosen script(s).

HOME-SEARCH HEADLINES:
* 𝙔𝙊𝙐𝙍 (NEW) 𝗛𝗢𝗠𝗘 𝙄𝙎 𝙃𝙀𝙍𝙀!
* 𝗙𝗜𝗡𝗗 𝗬𝗢𝗨𝗥 𝘿𝙍𝙀𝘼𝙈 𝙃𝙊𝙈𝙀
* Customized Home Search
* #[CITY] HOME SEARCH
* Precision Home Search

HOME-EQUITY HEADLINES:
* Calculate Your Home Equity
* INSTANT HOME VALUATION
* Instant Home-Price Estimate
* (Fast/Free) Home Valuation
* #[CITY] Home-Price Estimate

P.S. If this is useful, please let me know in a comment! Also, please tag a friend/peer who may benefit to see this post. Thanks in advance!