2023 marked a turning point for Facebook, witnessing a surge in user engagement, thanks to its strategic pivot towards AI-suggested content.

Here's what's changed/changing:

1. Increased User Engagement: Despite fewer user-generated posts, overall engagement on Facebook is climbing. 📈

2. Shift from Creation to Consumption: A decline in content creation opens doors for businesses and brands to captivate an audience hungry for content. 📉

3. Interest-Based Algorithm Shift: Facebook is refining its algorithm, increasingly mirroring TikTok's approach by focusing more on interests-based content, including posts from non-connections, rather than solely on social networking updates. 🤖

Recommendation for 2024:

Capitalize on this trend by doubling down on vertical videos that resonate deeply with your target audience's interests. It's time to align your content strategy with the evolving Facebook landscape.