Google Ads Opens Up Customer List Retargeting to All Advertisers
🚨Google News: you can upload your database into your Google Ads account and retarget your database with your Google Ads — as in, Google Search ads, Display Network ads, YouTube In-Stream ads, and more!
Historically, only Google advertisers who’d spent more than $50K USD were even eligible for the feature. However, due to new and emerging Internet Privacy rules/regs—and the subsequent significance of “first-party data” (i.e., email address, phone number, mailing address, etc.)—Google’s opened up the feature to ALL advertisers. Watch 👀 the video for a quick demo.