YouTube ads pack a punch for a variety of reasons:

• YouTube ads are cost-effective: You only pay for views that last 30 seconds or more, or for clicks. If viewers skip before the 30-second mark, it costs you nothing, ensuring that you only invest in high-intent viewership.

• YouTube ads grab attention: Their unique format captures the audience's interest in a way that harks back to the golden era of TV commercials, making your ad memorable and impactful.

• YouTube ads offer advanced targeting capabilities: Leveraging these capabilities allows you to pinpoint ONLY the most relevant audiences. Here are my top FIVE target audiences to consider if you're looking to attract sellers:

  • Geographic targeting: Focus on your local area to connect directly with potential sellers.

  • Homeowners: Target ads specifically to property owners, perhaps one day considering a sale.

  • Future buyers: Engage those who are actively looking to purchase, as they often consider selling too.

  • Relocation clientele: Reach individuals planning to move soon, tapping into their current needs.

  • Real estate agents”: Target an audience searching for agents and reviews, a group often composed of prospective sellers.

On a scale of 1 - 10, how seriously are you taking your YouTube advertising strategy in 2024? If you need some step-by-step help running the ads, tap here.

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