Jason Pantana

View Original

Google Business Profile Optimizations for Realtors: How to Rank in Local-Intent Google Searches!

Jason Pantana

Nearly HALF of all Google searches are looking for something LOCAL:  your business, possibly

If you want to increase the discoverability of your #GoogleBusinessProfile (GBP)—which, naturally, YOU DO!—swipe through the images above and follow the recommendations.

Here’s a quick rundown of the points:

  1. Select the most “trending” business categories to help rank your GBP in the top-three section of Google’s Local Pack.

  2. Tweak your profile name to rank on “Best realtor near me” types of search queries.

  3. Collect keyword-optimized reviews from customers to boost your SEO.

  4. Upload photos, videos (max file-size of 75M and up-to 30 seconds long), and posts on-the-regular. Profiles w/ 100+ photos, for instance, garner 520% more inbound calls from prospective customers.

My advice:  PLAY THE GOOGLE GAME!