Paid ads have never been easier than 𝑮𝒐𝒐𝒈𝒍𝒆 𝑳𝒐𝒄𝒂𝒍 𝑺𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝑨𝒅𝒔 (𝙂𝙇𝙎𝘼𝙨). The product launched in 2019, but then, in 2020, they added new industries—one in particular: 𝒓𝒆𝒂𝒍 𝒆𝒔𝒕𝒂𝒕𝒆 𝒂𝒈𝒆𝒏𝒕𝒔!

You may have heard it called 𝘎𝘰𝘰𝘨𝘭𝘦 𝘎𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦𝘥 or 𝘎𝘰𝘰𝘨𝘭𝘦 𝘚𝘤𝘳𝘦𝘦𝘯𝘦𝘥. Technically, those are just 𝘣𝘢𝘥𝘨𝘦𝘴 w/in the program. FYI, 𝙂𝙇𝙎𝘼𝙨 deploys a pretty intense screening/background-check process, so be ready. (Clients tell me they’ll ask for a valid RE license #, certificate of ins., etc.)

Now, here’s what makes this program so crazy-special:

1️⃣ Someone Google searches a phrase like, “𝚋𝚎𝚜𝚝 𝚛𝚎𝚊𝚕 𝚎𝚜𝚝𝚊𝚝𝚎 𝚊𝚐𝚎𝚗𝚝 𝚗𝚎𝚊𝚛𝚋𝚢”—which’ll doubtlessly trigger a bunch of ads. I’d expect to see participation from the likes of UpNest, HomeLight, Dave Ramsey, and many others looking to jump in front of that traffic. After all, that’s a pretty high-intent search query.

2️⃣ But hold the phone ☎️ Typical 𝑮𝒐𝒐𝒈𝒍𝒆 𝑺𝒆𝒂𝒓𝒄𝒉 𝑨𝒅𝒔 appear at the tippy-top (and bottom) of the Results page. These ads are always easy to spot: it’ll say 𝗔𝗱 next to the link.
Here’s what insane: 𝙂𝙇𝙎𝘼𝙨 cuts ✂️ the line. Google literally invented a new section directly under the search bar—above the Search 𝗔𝗱𝘀—where it places the photos, names, star-ratings, and phone-numbers of three local agents who are in the program. I mean, whoa! 😮—talk about looking out for the little guy!

3️⃣ You only pay when you get leads. Yep! 👏 You’ll set a budget, but to quote Google, “Y𝚘𝚞 𝚘𝚗𝚕𝚢 𝚙𝚊𝚢 𝚠𝚑𝚎𝚗 𝚊 𝚌𝚞𝚜𝚝𝚘𝚖𝚎𝚛 𝚐𝚎𝚝𝚜 𝚒𝚗 𝚝𝚘𝚞𝚌𝚑 𝚠𝚒𝚝𝚑 𝚢𝚘𝚞 𝚍𝚒𝚛𝚎𝚌𝚝𝚕𝚢 𝚏𝚛𝚘𝚖 𝚢𝚘𝚞𝚛 𝚊𝚍.”

P.S. For comparison, in the Zillow Premier Agent program, historically (I know it’s changing/changed), a visitor identified a property of interest and pressed a button that said, “𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐀𝐠𝐞𝐧𝐭”—after which they’d be shown the headshots and star-ratings of a small handful of local “Premier Agents.” Sounds similar, only, w/ 𝙂𝙇𝙎𝘼𝙨, the visitor isn’t searching for a house 🏡 and then being shown an agent, they’re searching for 𝐲𝐨𝐮—and that, I think, is a profound difference.