A post on social media (Instagram, Facebook, et al.) has approximately the lifespan of a fruit-fly. It circulates through the feeds for about a day and then abruptly keels over into content oblivion. The fact is, producing and sharing content on a consistent basis is most definitely a grind. 

But here me out:  SEO is social media afterlife 😇—it’s the difference between SEARCH vs. SCROLL.

So why not repurpose your social posts as blogs on your website?

Last year, for instance, I published an Instagram Reel that, for all intents and purposes, did well in the feeds. Nevertheless, let’s not forget it was just a fruit-fly—so it flatlined in a day or two. However, the respective blog-post is generating roughly 2,000 - 3,000 clicks per month from related Google searches ever since. Every month Google sends me its Search Console report, and there’s that fruit-fly, transformed in a dragon.🐲