“How’s the market?" I’d wager that’s the question you (i.e., REALTORS®) hear most often. Probably multiple times a day. Thus, it’s super important to equip yourself to answer satisfactorily.

And, in order to do that, you’ve gotta prioritize market research and study every day. You can hardly assume the title, “knowledge broker,” without knowledge.

MY ADVICE:

• Read/watch everything @keepingcurrentmatters publishes

• Utilize your MLS to analyze market-localized stats and analysis.

• Setup a Google Alert for the term, “Real Estate.”

Program it to send you a daily digest of the top-trending news articles related to the term, “real estate,” so you’re always in touch with what may be on the minds of buyers and sellers in your area. Simply visit alerts.google.com, type “real estate” into the search bar, tap, “Show options,” then, under Sources, select “News,” and finally, specify any other preferences. Once it’s configured, just watch your inbox for updates on the daily.

The real estate market is volatile. News headlines “doom-monger” about its future conditions—speculating of corrections, collapses, crashes, and so on.

Consequently, buyers and sellers in your marketplace will look/listen to the knowledge broker – and I’d sure like for that to be you. So seek to answer that question—“How’s the market?”—in your videos, your emails, and more. Be your community’s agent-authority.