In today’s (insane) marketplace is it necessary (or even worth it 🤨) to market a listing when it’ll invariably sell in a flash? Short answer: 𝐘-𝐄-𝐒!

As a listing agent it’s your job to expose a property to the largest pool of would-be and could-be buyers!

No doubt, it’s by-and-large a sellers’ market. However, in a manner of speaking, it’s only sellers’ market 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘭𝘪𝘴𝘵𝘪𝘯𝘨 if every eligible buyer in the marketplace, at minimum, knows about it. If a seller wants to take the market for all it’s worth💰—pure and simple—don’t repress the marketing!

👀 More exposure, more showings.
🚪 More showings, more offers.
📝 More offers, more leverage.
💰 More leverage, more money.

Granted, if a home sells before you even publish the Facebook ad, for instance—in all seriousness—what’s the point? The trick is to 𝐬𝐩𝐞𝐞𝐝 your marketing 𝚞𝚙, not to 𝐬𝐜𝐚𝐥𝐞 it 𝚍𝚘𝚠𝚗.

For example, try submitting your Facebook Ads 72 hours before the listing goes live. That way you clear Facebook’s internal review process w/ time to spare. Schedule the ad to start running 24 hours in advance of the listing officially going live on the market. Sidebar: make sure you’re compliant w/ all applicable rules/regs (e.g. Clear Cooperation). FYI, the first 24 hours of a Facebook Ad is considered its “learning phase”—so by starting it a tad early there’s adequate time to resolve any bugs before the, quote-unquote, “on-market timer” formally starts. Last thing: run your ad for fewer days than you would normally and increase its budget accordingly.

I don’t mean for this post to sound like I’m just talking about Facebook ads -- because I’m not! This is about adjusting your entire 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗹𝗮𝘂𝗻𝗰𝗵 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙚𝙦𝙪𝙚𝙣𝙘𝙚 to keep pace w/ the velocity of the marketplace. #NeverStopMarketing