Have you ever wondered about the real impact of your postcard marketing efforts? Or maybe questioned how long your mailings even hold your audience's attention?

Here's something to consider - USPS Informed Delivery, a complimentary service that provides residents with a digital preview (i.e., scanned images) of their mail, is being utilized in over 33 million homes. That's about 20% of all eligible U.S. households. So… Roughly 1 out of 5 addresses you mail to is probably already enrolled.

From a marketing viewpoint, this opens a new avenue for reaching homeowners—especially those elusive "snowbirds" who often are away from their second homes.

Now, your message is landing not only in their physical mailbox but also in their inbox, thus multiplying your touch-points. As a postcard marketer, USPS Informed Delivery can boost your reach by:

• Ensuring your mailings are seen, even when homeowners are away.

• Giving homeowners a digital preview of your postcard.

• Making a deeper impression with this dual-delivery system.

It's a smart move to add a secondary call-to-action (CTA) on your postcards every now and again, encouraging homeowners to sign up for USPS Informed Delivery. It's a way of making sure your future mailings are noticed, even when the homeowner isn't physically there to pick up the mail.

And don't forget the magic of multichannel marketing – that seeing your message on multiple platforms boosts its impact and makes it more memorable. The combination of physical postcards and digital previews is working to amplify your marketing message.

Remember, you're making connections, one postcard at a time. Each mailing builds awareness, establishes your brand, and increases your chances for hire, bit-by-bit. Keep pushing, keep engaging, and keep making impressions that last.