True or False: “The size of your Instagram following doesn’t matter; only engagement matters.” I say FALSE and here’s why.

Before I get too far into this… Yes, of course, engagement matters—it’s the SOCIAL in social media. But it’s not the end-all, be-all. New followers (on the regular), for instance, are indicators of consistently published, quality content—an account worth following, so to speak.

Granted, there are flukes… Like, for instance, you got a bunch of followers all at once because someone w/ a bunch of followers tagged in a Story or something along those lines. That’s not what I’m talking about here; I’m talking about steady, predictable growth (daily, weekly, monthly and so on). And I’m certainly not talking about purchased followers!

So you want more followers? End of day, tactics can do a lot to help, but it boils down to content and community.