🚨Don’t do JUST Google Display Network ads!🚨

As far as online advertising goes, Google Display Network ads certainly aren’t the “be-all, end-all” — but they’re the perfect “in-between.”

What I mean is, if your entire online advertising strategy were to consist of nothing but Display Network ads, chances are, you’d be disappointed with the results. On the other hand, if you utilized Display Network to reinforce ALL your other marketing efforts—e.g. videos, social media, SEO, signage, postage, and so on—they’d work like magic!

• Display ads as your ONLY marketing? Don’t bother.

• Display ads as PART of your marketing? It’s like pouring gasoline⛽️ on fire🔥

The Google Display Network (GDN) is a group of over 2-million (more like 3-million) websites, videos, and apps where your “Display” ads can appear. Display ads (sometimes called “Banner ads”) are image-, text-, and/or video-based ads that crop up all over the Internet:  website side-columns, pop-up banners and bars, or located along the footers of mobile apps, for instance. And they come in myriad shapes and sizes:  square-shaped, tall-and-skinny, or wide-and-skinny, for example.

Today’s training video demonstrates how to create and run Google Display Network ads from start-to-finish! That said, the content focuses primarily on “how” to run the ads, not on “what” ads to run, necessarily. Good news is that part is simple! SHOW ME YOUR FACE 😇

End of day, GDN ads are about building brand awareness/consideration.

• Your voice 🗣

• Your mind 🧠

• Your heart ❤️

• Your face 😙

Sure, you could feature images/videos of properties. Unfortunately, though, most viewers won’t be paying close enough attention to consciously realize it’s your ad—so why even bother!? Logos and branded colors will absolutely go a long way—but there’s nothing as effective as images (or videos) of YOU!

(P.S. There’s a lot of psychology and neuroscience behind this: learn more HERE.)

“Oh, you’re that agent—I see you everywhere!” I promise, you’ll hear it again-and-again.