Stop overthinking your content! For example, IMO, there’s absolutely nothing wrong with market updates, pro tips, or Q&A videos that explain/illuminate the facts about real estate.

For instance, I’ve always liked what Jay Baer said: “Make your marketing so useful, people would pay you for it!” Just go look and see what top-producers like @krysbenyamein, @tayadicarlo, or @movemetotx are posting!

You DON’T have to…

• Dance to trending audio

• Hire a $$$$ videographer

• Farm-out your content creation

• Be somebody you’re not

… in order to build an effective agent-brand on social.

After all, the quote-unquote, “product you sell” is your expertise — and the means by which you impart that expertise. My advice: be the knowledge broker!

The only social media formula worth knowing is that CONTENT = CONTRIBUTION.