What if you made a commitment to consistently creating super in-depth, high-quality community tour videos? Consider this: Buyers will naturally turn to Google and YouTube for answers to their questions and curiosities—e.g. “Should we move here or there?”—where they’ll come across your tours.

In terms of segments to include in your videos:

1. Lifestyle & Amenities: Highlight the area’s lifestyle, amenities, and activities.

2. Land Analysis: Analyze the land—the topography, geography, and what it means for residents.

3. Traffic & Transit: Share insights on traffic patterns, commutes, and transit options.

4. Real Estate Market: Discuss the real estate market: performance, trends, forecasts, and more.

5. Home Tours: Coordinate with happy residents to tour their homes, giving viewers an inside look.

6. Housing History: Highlight the community’s housing history—what was built, when, and the quality.

Imagine having a catalog of every community in your market. Think about how valuable that would be for potential buyers and how it could set you apart in the real estate world. What’s more, consider what prospective sellers would think of you—they’d see you as the expert of that area.