What do you sell? 🚨Spoiler Alert🚨— it isn’t homes! What I mean is, that’s not what consumers, quote-unquote, “buy from you” or WHY they hire you. Fundamentally, they hire you for your expertise and the means by which you impart that expertise. The question is, what’s your expertise and how is it being conveyed?

In today’s day-and-age, the odds of a customer suddenly reaching out to book an appointment or, better yet, to up and hire you w/o having done some significant online research first is, basically, zero!

Candidly, your brand, for all intents and purposes, is whatever Google says it is. (Mine too!) And I’m talking about a lot more than just your online reviews; I’m talking about what’s on your blog, links to your social platforms, and more.

Ultimately, Google’s just the messenger; you’re the message!—or, at least, you could be. How? By making more content:  blogs, videos, social posts, and more!

IMO:  Content is Currency 💴. Metaphorically speaking, the more money you have, the more you can do w/ it (and the more it can do for you). Likewise, the more content you have, the more you can do w/ it (and the more it can do for you).

So… Correction:  your brand is whatever 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 says it is!