Ah, the debate over a 𝚙𝚎𝚛𝚜𝚘𝚗𝚊𝚕 versus 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 Insta profile. Here’s a quick glance at the core differences between 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹, 𝗖𝗿𝗲𝗮𝘁𝗼𝗿, and 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 profiles.

◦ Personal: 𝚙𝚛𝚒𝚟𝚊𝚌𝚢-𝚌𝚊𝚙𝚊𝚋𝚕𝚎, 𝚋𝚊𝚜𝚒𝚌 𝚊𝚌𝚌𝚘𝚞𝚗𝚝; 𝚗𝚘 𝚘𝚙𝚝𝚒𝚘𝚗 𝚏𝚘𝚛 𝚊𝚍𝚜 𝚘𝚛 𝚊𝚌𝚌𝚘𝚞𝚗𝚝 𝚒𝚗𝚜𝚒𝚐𝚑𝚝𝚜.
◦ Creator: 𝚊𝚍𝚜-𝚎𝚗𝚊𝚋𝚕𝚎𝚍, 𝚒𝚗𝚌𝚕𝚞𝚍𝚎𝚜 𝚒𝚗𝚜𝚒𝚐𝚑𝚝𝚜, + 𝚙𝚛𝚘𝚏𝚒𝚕𝚎 𝙲𝚃𝙰 𝚋𝚞𝚝𝚝𝚘𝚗𝚜; 𝚗𝚘 𝚝𝚑𝚒𝚛𝚍-𝚙𝚊𝚛𝚝𝚢 𝚙𝚘𝚜𝚝𝚒𝚗𝚐.
◦ Business: 𝚊𝚍𝚜-𝚎𝚗𝚊𝚋𝚕𝚎𝚍, 𝚒𝚗𝚌𝚕𝚞𝚍𝚎𝚜 𝚒𝚗𝚜𝚒𝚐𝚑𝚝𝚜, + 𝚙𝚛𝚘𝚏𝚒𝚕𝚎 𝙲𝚃𝙰 𝚋𝚞𝚝𝚝𝚘𝚗𝚜; 𝚗𝚘 𝚕𝚒𝚌𝚎𝚗𝚜𝚎𝚍 𝚖𝚞𝚜𝚒𝚌 (𝚏𝚘𝚛 𝚁𝚎𝚎𝚕𝚜).

If you’re running a biz, odds are, you need a 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 account—that is, either a 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 or 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 profile. The top reason for sticking w/ a 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 profile is if, for any reason, you’re not comfortable setting your account to public-facing. With 𝚙𝚛𝚘𝚏𝚎𝚜𝚜𝚒𝚘𝚗𝚊𝚕 accounts, you’re able to sync up w/ Facebook’s business tools (e.g. Business Manager, Creator Studio, et al.), analyze powerful post metrics and audience insights, and much more. Hope this helps :D