Instagram released functionality over the summer enabling its users you to boost Instagram Reels. So, if you haven’t tried it—maybe give it a go. (Obviously, boosting anything on IG is restricted to professional accounts (e.g. Business or Creator profiles), not personal accounts.) Here are the eligibility limitations:

• The Reel cannot be “shared on Facebook”

• The Reel cannot exceed 60-seconds (even though IG allows up to 90 seconds, organically)

• The Reel cannot contain third-party intellectual property (e.g. copyrighted music, GIFs, etc.)

With so many constraints, though… you may be wondering what you CAN actually boost. My advice… boost your “knowledge broker” styled vertical videos—i.e. the content that builds your agent-brand best and positions you as a trusted advisor.

To be successful on social, it requires a commitment to making content (lots of it) consistently. The downside, however, is that some of that content may or may not perform to your expectation. So… why not try boosting from time-to-time?