Instagram is testing a new feature: PINNED POSTS.

TikTok has long enabled its users to “pin” videos to the top of their respective pages, and, of course, “pinning” Tweets or Facebook posts is old news. Welp, evidently, it’s time for IG to catch-up.

The question is—assuming the feature gets officially released—what should you pin? My advice: either pin content that provides an ideal first impression of what your page is all about content-wise OR a post/video that outlines the value proposition of of your business.