A billion Reels are reshared via Instagram DMs daily. That's not just a number, it's one of Instagram’s core competences.

Unlike TikTok, where messages are present but not as robust, Instagram knows its DM channel is something special.

As a content creator or a business owner using Instagram for marketing purposes, ask yourself: Is my content shareable?

Instagram's algorithm currently favors posts that drive shares, so tapping into this can significantly amplify your reach.

But what exactly makes content shareable? It could be humor, information, intrigue, or even urgency. The key is to create something that compels viewers to hit that paper airplane button and share your post with others.

Remember, in today's fast-paced digital world, the ability to create content that resonates and encourages sharing is crucial. It's not just about posting; it's about creating a ripple effect that extends your reach far beyond your immediate followers.

So next time you post, think about the shareability factor – it could make all the difference in your social media strategy.