Instagram has just released a bunch of new features and updates!—mostly related to Instagram Reels.

That’s unsurprising, considering more than 675-million of Instagram’s 2-billion users worldwide are actively utilizing Reels. The reach and performance of Reels is truly staggering. So—sidebar—if you’re not making ‘em, IMO, they’re a must in your content mix.

Here’s a breakdown of the newest IG updates:

1. Reels Runtime: in keeping pace with TikTok, which recently upped its video length limit to 10 minutes, Instagram has extended its 60-second limit to an ever-so generous 90-seconds. We’ll take what we can get, I suppose.
   
   I’d expect that they’ll keep adding more-and-more time in order to keep up with TikTok. What’s more, it’s worth pointing out that the divide between short-form VS. long-form video is getting ever more blurred.

2. Interactive Stickers (for Reels!): IG has long enabled users to embed “interactive” stickers in Story posts whereby viewers can input questions, respond to polls, take quizzes, swipe meters, etc. Welp, that features’s been activated within Instagram Reels.
   
   This is a HUGE feature update because it marks the first time in IG history users can, quote-unquote, interact with actual media in the main feeds—beyond likes, comments, and so forth. Seeing as how IG’s algorithm is pretty much predicated on engagement/interaction, don’t miss out on this new feature!

3. Grid Pinning: in an earlier video I said this feature was coming and now it’s here. Navigate to your profile, tap on the post you’d like to pin, hit the “•••” in the top right corner, and select to pin it! Presto!
   
   My advice, though, is that you feature your absolute best, most welcoming content AND/OR posts that purposefully outline your product(s)/service(s).