Capturing email addresses has always been mission-critical. Having said that, as new privacy protocols are implemented across social networks and search engines this year and next, doing so will become all-the-more important starting now and into the future.

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𝚃𝚘 𝚕𝚎𝚊𝚛𝚗 𝚖𝚘𝚛𝚎 𝚊𝚋𝚘𝚞𝚝 𝚞𝚙𝚌𝚘𝚖𝚒𝚗𝚐 𝚙𝚛𝚒𝚟𝚊𝚌𝚢 𝚞𝚙𝚍𝚊𝚝𝚎𝚜, 𝚠𝚊𝚝𝚌𝚑/𝚕𝚒𝚜𝚝𝚎𝚗 𝚝𝚘 𝚖𝚢 𝚛𝚎𝚌𝚎𝚗𝚝 𝚒𝚗𝚝𝚎𝚛𝚟𝚒𝚎𝚠 𝚠/ @dennis.yu:
🎧 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: bit.ly/Internet-Privacy-Changes
📸 𝗩𝗶𝗱𝗲𝗼: instagram.com/p/CMX-kdXDzSO/
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As the privacy changes get underway, 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 & 𝘳𝘦𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 prospective customers is likely to become slightly to substantially more difficult. To that point: 𝐄𝐌𝐀𝐈𝐋‼️

In every "Just Listed" social post, @farr.groupnw simply adds a “LINK IN BIO” clause to the post caption whereby interested parties can go to learn more about the property. The link redirects to a registration-required landing page. Always gettin’ emails—simple!

PRO TIP: used forced registration when it’s an exclusive offer, like this example. Try a suggested or delayed registration for generic offers (e.g. home search, home valuation, and others).