LinkedIn is in the midst of a resurgence, and the numbers back it up. A recent poll conducted on the platform itself revealed that a staggering majority of respondents are using LinkedIn "more" or "a lot more" this year. The question is, are you?

Key Points to Consider:

1. Skyrocketing Engagement: LinkedIn isn't just a digital Rolodex anymore. With a 41% year-over-year increase in sharing original content, it's a fertile ground for real estate professionals and local business owners to establish thought leadership.

2. Record Levels of Activity: Microsoft's quarterly reports aren't just numbers; they're a testament to LinkedIn's "record levels" of engagement. This isn't mere small talk; it's a “social network”of ideas and opportunities.

3. The "X" Factor and Beyond: While some argue that LinkedIn's growth is fueled by users migrating from troubled platforms like “X” (formerly Twitter), the way I see it, that's not the whole story. Instagram and Facebook are increasingly becoming content consumption platforms, thanks to their increasingly AI-driven feeds, trying hard to keep up with the pace of TikTok. This shift could be making users yearn for the authentic social interactions that LinkedIn (still) offers.

4. The Instagram Paradox: A LinkedIn poll found Instagram to be the most popular app among a certain audience. This suggests that as Instagram and Facebook evolve to mimic TikTok, they may be losing their essence as social networking platforms, inadvertently making LinkedIn the go-to choice for meaningful connections.

So, are you using LinkedIn more or less this year? And more importantly, why? LinkedIn is not just surviving; it's thriving. And for real estate professionals, local business owners, and entrepreneurs like you, it's a perfect time to get in on the action.