“𝐎𝐡, 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐡𝐚𝐭 𝐚𝐠𝐞𝐧𝐭! 𝐈 𝐬𝐞𝐞 𝐲𝐨𝐮 𝐄𝐕𝐄𝐑𝐘𝐖𝐇𝐄𝐑𝐄!” Trust me when I say it’s a compliment. It means your marketing/branding has taken root; that you’ve earned (or are gaining) the 𝒎𝒊𝒏𝒅𝒔𝒉𝒂𝒓𝒆 of the 𝒎𝒂𝒓𝒌𝒆𝒕𝒑𝒍𝒂𝒄𝒆.

Put your brand all over the place—ᴀᴄʀᴏꜱꜱ (ᴀɴᴅ ᴏꜰꜰ) the web: organic/paid social media, videos, blog posts, optimized online profiles (e.g. Google My Business), newsletters, email marketing, postcards, radio/billboard ads, etc. Pick your channels and get the word out!

Here are a few past posts that go deeper on the topic:

🎥 𝐑𝐞𝐚𝐝/𝐖𝐚𝐭𝐜𝐡 more about 𝗧𝗼𝗽-𝗼𝗳-𝗠𝗶𝗻𝗱-𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 marketing: bit.ly/TOMA-Blog
🖥 𝐑𝐞𝐚𝐝/𝐖𝐚𝐭𝐜𝐡 more about the 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻: bit.ly/Multi-Channel-Mktg

Bottom line: buyers and sellers (more often than not) hire the agent they 𝘬𝘯𝘰𝘸, 𝘭𝘪𝘬𝘦, and 𝘵𝘳𝘶𝘴𝘵. It’s like @tomferry said: “Frequency of valuable and authentic content [𝚒.𝚎., 𝚈𝙾𝚄𝚁 𝙼𝙰𝚁𝙺𝙴𝚃𝙸𝙽𝙶] creates familiarity and relevance — which builds T-R-U-S-T.” #NeverStopMarketing