Jason Pantana

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Magic to a Real Estate Agent's Ears


โ€œ๐Ž๐ก, ๐ฒ๐จ๐ฎโ€™๐ซ๐ž ๐ญ๐ก๐š๐ญ ๐š๐ ๐ž๐ง๐ญ! ๐ˆ ๐ฌ๐ž๐ž ๐ฒ๐จ๐ฎ ๐„๐•๐„๐‘๐˜๐–๐‡๐„๐‘๐„!โ€ Trust me when I say itโ€™s a compliment. It means your marketing/branding has taken root; that youโ€™ve earned (or are gaining) the ๐’Ž๐’Š๐’๐’…๐’”๐’‰๐’‚๐’“๐’† of the ๐’Ž๐’‚๐’“๐’Œ๐’†๐’•๐’‘๐’๐’‚๐’„๐’†.

Put your brand all over the placeโ€”แด€แด„ส€แด๊œฑ๊œฑ (แด€ษดแด… แด๊œฐ๊œฐ) the web: organic/paid social media, videos, blog posts, optimized online profiles (e.g. Google My Business), newsletters, email marketing, postcards, radio/billboard ads, etc. Pick your channels and get the word out!

Here are a few past posts that go deeper on the topic:

๐ŸŽฅ ๐‘๐ž๐š๐/๐–๐š๐ญ๐œ๐ก more about ๐—ง๐—ผ๐—ฝ-๐—ผ๐—ณ-๐— ๐—ถ๐—ป๐—ฑ-๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ marketing: bit.ly/TOMA-Blog
๐Ÿ–ฅ ๐‘๐ž๐š๐/๐–๐š๐ญ๐œ๐ก more about the ๐—™๐—ฟ๐—ฒ๐—พ๐˜‚๐—ฒ๐—ป๐—ฐ๐˜† ๐—œ๐—น๐—น๐˜‚๐˜€๐—ถ๐—ผ๐—ป: bit.ly/Multi-Channel-Mktg

Bottom line: buyers and sellers (more often than not) hire the agent they ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ, ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ, and ๐˜ต๐˜ณ๐˜ถ๐˜ด๐˜ต. Itโ€™s like @tomferry said: โ€œFrequency of valuable and authentic content [๐š’.๐šŽ., ๐šˆ๐™พ๐š„๐š ๐™ผ๐™ฐ๐š๐™บ๐™ด๐šƒ๐™ธ๐™ฝ๐™ถ] creates familiarity and relevance โ€” which builds T-R-U-S-T.โ€ #NeverStopMarketing