Follower and subscriber counts are important — as long as you’re not buying ‘em. When someone subscribes to your channel or follows your page, it indicates a perceived value in what you’re publishing content-wise.

That said… don’t get hung-up on numbers AND don’t expect the growth to happen overnight. Focus your attention on producing value-packed videos, posts, and stories—and, over time, the pace of growth will quicken.

On the other hand, if your pages are stagnant month-after-month—and you’ve never paid for followers or engagement—perhaps take a second look at WHAT you’re posting, WHEN you’re posting, and/or HOW you’re posting. Not that it’s the same for everyone, but, at the end of the day, your audience is whatever your content attracts 🧲. So perhaps test new types of content.

In addition, here are some simple best-practices for posting to put into effect:

1. Always pin/tag your location on Instagram and YouTube: e.g. Nashville, Downtown Nashville, etc. Show IG and YT where you content is the most relevant.

2. Only use 3 - 5 hashtags (in the caption) of your IG posts — and make sure they’re super descriptive of the content you’re publishing. Avoid hashtags you’d “like to rank on” and stick with only what’s relevant to each respective post.

3. For videos, nail that opening line! Absolutely no dead-time or no self intros because it's mission-critical to hook viewers attention immediately!

4. Post tons of Reels and TikToks — you really can’t overdo ‘em.

5. Strengthen your captions and ALWAYS include an engagement-CTA, such as: “Tell me what you think in a comment below.” And reply to each and every comment—no ifs, ands, or buts.