The first thing a new lead, referral, or even a personal contact is gonna do if they’re thinking about hiring you (as a listing agent, buyer agent, or both!) is GOOGLE YOU! Then the question becomes:  will they or won’t they?

Well, that all depends on what they find, right?—which is why it’s mission-critical to control the first impression!

In today’s training, we’re talking about how to run a (**dynamic**) Google Search ad campaign to rank the link of your choosing at the top of the results page whenever someone searches:  “YOUR NAME.” 

THE VIDEO COVERS:

1. Setting up a Google ad account

2. Enabling Expert Mode (vs. Express Mode)

3. Choosing a campaign goal and type

4. Setting a bid strategy (e.g. conversions, website clicks, et al.), budget, and schedule

5. Deploying Dynamic Search Ads!!!
   (**Google scans your website and identifies keywords relevant to it instead of your manually selecting your own keywords. What’s more, DSAs automatically customize your ad’s headline and URL to fit the each and every search phrase that triggers an ad 🤯**)

6. Crafting Sitelink Extensions, Call Extensions ☎️ and ad copy/descriptions

7. Publishing the ad campaign!

Frankly, your agent-brand is whatever Google says it is—but Google’s just the messenger, not the message!