If you’ve lost touch with your personal contacts and have become hesitant to just up and call them, but know you need to… Try using impersonal marketing/communication channels to reawaken stagnant relationships.

IMPERSONAL MARKETING CHANNELS:

• Sending postcards or letters.

• Distributing newsletters (print or email).

• Sending routine emails.

• Commenting on social media.

• Messaging via DMs.

• Inviting-to and hosting webinars.

• Inviting-to and attending larger, casual events.

• Sponsoring social media ads.

With your contacts reengaged, Take your relationships to the next level by utilizing personal marketing channels.

PERSONAL MARKETING CHANNELS:

• Making phone calls.

• Sending texts.

• Visiting via pop-bys.

• Organizing coffee meetups, meal gatherings, or activity-based meetings.

• Inviting to and attending smaller, intimate events.

• Writing handwritten notes.

• Recording personalized video messages.

In real estate, relationships rule.  To be chosen, you must be known. Don't gamble with chance – be the agent-of-choice.