As the real estate market continues to adjust and decelerate, my opinion is that change creates chances (meaning, it presents new opportunities).

Fear and uncertainty has led far too many agents to slash their marketing budgets, essentially cost-cutting their way into “feeling safe.”

And because of decisions like that, the overall cost-per-lead on advertising platforms like Google and Facebook, for instance, has been on the decline. So… like I said:  change creates chances!

In a world where things are getting all-the-more expensive – marketing, apparently, has gone on sale (at least in some sense).

Once claimed territories and zip codes offered by third-party home search portals (like Zillow or Realtor.com) have suddenly become available.

What’s more, listing agents are pulling back on their property marketing efforts (super bad timing, if you ask me!) because, with days-on-market on the rise in some areas, they’re nervous to tie up too much cash while waiting to recoup at closing.

The point is… Lots of agents are giving up their “seats” 🪑 at the proverbial “table.” So, my thinking is, you oughta go and sit yourself down.

I’ve said it before… Fast markets, slow markets; up markets, down markets; strong markets, weak markets—no matter the market circumstances, remember—NEVER STOP MARKETING! 👊