This graph (courtesy of 1000watt marketing agency) shows the top 6 ways home sellers find and choose their listing agents. 1000watt has effectively outlined where you should focus your time and energy to attract and win more listings.

I mentioned earlier this week that, per NAR, 81% of sellers go with the first agent they talk to. This highlights two key points. First, the importance of being that first call—this chart shows you where sellers are finding you, mostly through relationships and research. Second, 1000watt’s data explains why sellers often don’t bother talking with other agents: they either already know you (relationship), or they’ve vetted and compared you to others in advance (research).

If your marketing isn’t A. Reminding your database contacts to think of you for referrals, and B. Positioning you to win in online research—whether through reviews, agent directories like HomeLight, or other platforms—you’re definitely missing opportunities.