➡️ REPURPOSE YOUR INSTAGRAM POSTS AS BLOGS!

But hold up -- doesn’t Google penalize your site’s SEO for duplicate content? Short answer: 𝗡𝗢𝗣𝗘.

Granted, what Google does say is that if you syndicate your content across other sites (like LinkedIn Articles, for instance), it’ll rank the version it thinks is most appropriate in given search—which may or may not be the site/version you want to rank. Nonetheless, as far as your SEO is concerned, it’s no harm; no foul.

Here’s the thing though… when was the last time you saw an individual Instagram post rank in a Google Search? You didn’t! (That’s my point :D)

Sure, Instagram profiles rank all the time—but not posts. Now obviously, if any social account is set to private, then its content isn’t indexed by Google. But with Instagram, it doesn’t technically matter whether an account is set to private or public—it still doesn’t index (more or less). And the reason is because Instagram essentially shrouds its content in JavaScript, and, as a result, Google doesn’t crawl it properly.

However, other social platforms like Facebook, Pinterest, LinkedIn, and YouTube will index individual posts/videos in Google search results. (Well, mostly—it’s kind of hit or miss.)

Nevertheless—given all the effort that goes into making content for social—why not get more out of it by publishing blogs with each and every post⁉️Embed the videos, attach the images, copy/paste the caption text, and build your SEO.