Jason Pantana

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Retargeting Ads

๐Ÿต๐Ÿต% of visitors leave your website without converting. Here's what to do!

๐Ÿต๐Ÿต% of visitors leave your website without convertingโ€”lost forever โ€”which is why you need a retargeting strategy.

Note: this one is a tad technical (but itโ€™s worth the effort!)

๐—ฅ๐—ฒ๐˜๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ถ๐—ป๐—ด: ๐˜ด๐˜ฉ๐˜ฐ๐˜ธ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฅ๐˜ด ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ ๐˜ต๐˜ฐ ๐˜ช๐˜ฏ๐˜ฅ๐˜ช๐˜ท๐˜ช๐˜ฅ๐˜ถ๐˜ข๐˜ญ๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ข ๐˜ฑ๐˜ข๐˜จ๐˜ฆ (๐˜ฐ๐˜ณ ๐˜ท๐˜ข๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด ๐˜ฑ๐˜ข๐˜จ๐˜ฆ๐˜ด) ๐˜ฐ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ.
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#WordStream reports a ๐Ÿฎ.๐Ÿฏ๐Ÿฑ% average conversion rate across all industries... and closer to ๐Ÿญ% in the #RealEstate space.
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๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป: ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ข ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต๐˜ฐ๐˜ณ ๐˜ต๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜ข ๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜ณ๐˜ฆ๐˜ฅ ๐˜ข๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ (๐˜ด๐˜ถ๐˜ค๐˜ฉ ๐˜ข๐˜ด ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ข๐˜ค๐˜ต ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ)
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Online ads (like Google Search or Facebook), in large part, are meant to drive traffic to your website, where, ideally, the site will (strategically) prompt visitors to register for some item of value, depending on whatever the ad campaign offeredโ€”e.g. a custom home search, an instant home valuation, or a resource to download. The main point of that is so that you, the agent, can follow-up and nurture the lead proactively (phone/text/email), building trust up until the point at which the lead elects to hire you.