Attn. real estate team leaders:  should you involve your team-members in/on your team’s social media pages? It’s a fair question—I mean, what if a team member up and leaves?

I’ve gotta say, in my opinion, that’s just a risk of doing business. For example, check out how @FarrGroupNW goes about it.

1. They prep/plan content throughout the month and then block a day during which they film VERTICAL VIDEOS together — as a team.

2. Next, they contract a local videographer who handles all the technical aspects of the production—like setup, filming, gear, editing, an so on.—so all they have do is basically show-up and talk to the camera.

3. Finally, once the videos are edited the team utilizes the Instagram Collab feature to effectively “co-author” the videos.

With FarrGroup NW, it isn’t a so-called team page that only features its leader(s); it’s actually a team effort—and they all win together! It’s like your favorite TV show 📺 with a whole ensemble of characters.

For a long time I’ve been sharing just how important video is in terms of building your agent brand. After all, real estate is most-definitely a know-you, like-you, trust-you form of business.

Your agent-brand is, to put it simply:  YOU. Nobody does you better than you — and, in all the land of marketing, there’s nothing that puts YOU on display quite like video.

But not just you—your entire team. No team’s value or culture is defined by a single individual. Unfortunately, though, when it comes to content and social media, that’s traditionally the extent of it. Together, in my opinion, is ALWAYS better.